Association Expert Seminar 2017
Martin Boyle
Director - Europe
Business Events Sydney
Martin joined BESydney in May 2013, following four years as Director of Association and Conference Development at an international association management company. Based in Europe, Martin utilises his superior client relationship skills to establish and develop strong relationships with international decision makers and demonstrate how hosting their conference in Sydney can deliver real returns and lasting benefits to their professional communities.
Robert Coren
Curator of The Iceberg
The Iceberg presented by the Joint Meetings Industry Council (JMIC)
Alessandro Cortese
European Society for Radiotherapy and Oncology
Alessandro Jacques Cortese is the Chief Executive Officer of ESTRO, the European Society for Radiotherapy and Oncology and of the ESTRO Cancer Foundation, and was, until June 2015, President of ESAE, the European Society of Association Executives.
Founded in 1980, ESTRO is a non-profit and scientific organization that fosters the role of radiation oncology in order to improve patients’ care in the multimodality treatment of cancer, with over 6,000 members.
Previously, Alessandro was Director of the Association Management practice at MCI, based in Brussels. In this capacity he was responsible for consulting clients on strategy and products offering, and for the maintenance and development of the competency of the MCI Brussels office in the AM practice.
Alessandro has gained significant experience working with international associations, particularly heading up the EMEA (Europe, Middle East and Africa) office of the Project Management Institute (PMI).
Within the scope of the collaboration with MCI, Alessandro served in key management and consulting roles for several international associations such as IAEE (International Association of Exhibitions and Events) and DMAI (Destination Marketing Association International).
In 2015, Alessandro co-founded the Executive Master in International Association Management at the Solvay Business School in Brussels.
Philip Davies
President, EMEA London
Philip leads the global strategic brand consultancy Siegel+Gale in EMEA. Based in London, he's the driving force behind the people, the work and the firm's belief that Simple is Smart. 
He believes that complex brand challenges can be solved through simple, unexpectedly fresh strategies, stories and experience. His career combines a rich and varied background that spans journalism, advertising and brand consulting. 
Among Philip's influences is Formula One Grand Prix champion Niki Lauda, who suggested that the secret of his success was 'to win going as slowly as possible.' It's a statement that perfectly encapsulates Philip's approach to branding: produce extraordinary results through meticulous attention to detail and sound, methodical thinking. 
Over his career, Philip has helped advance the brands of companies such as Hewlett Packard, Fabergé, American Express, Rio Tinto, Motorola, British Airways, Saudi Aramco, TUI Travel, London & Partners, Netjets, SAP, Renault and Barclays Bank. 
You'll see Philip frequently quoted in the business pages on topics that range from brand building's foray into areas like product development, human resources and customer experience, to how simplicity is the propellant for innovation and new ways to interact with brands. 

You can connect with Philip on Twitter @PhilipDavies10
Gary Grimmer (Moderator)
Gaining Edge
Gary has over 30 years’ experience in the convention industry. He has consulted Tokyo, Macau, Hangzhou, Houston, Vancouver, Washington, DC and the countries of South Africa, Malaysia, Indonesia, Japan and Serbia on convention and meetings industry development. His convention centre consulting experience includes market feasibility, demand analysis, facility scoping, design review, site review, and operational consultation for convention centre developments in Nigeria, Oman, Malaysia, Mexico and Australia. He also served on the London International Convention Centre Commission. Gary is a former Chairman of the Board of the International Association of Convention & Visitors Bureau (now DMAI) and was one of the first six inductees into the inaugural DMAI Hall of Fame in 2014. He also received the Asia Pacific IMEX Academy Award in 2007. 

You can connect with Gary on LinkedIn ( or visit the Gaining Edge Website (
John Martinez
John's career started out supporting Latin American medical societies to achieve growth and greater integration with other societies in the region. After moving to Europe in the early 1990s, he led the technology revolution that saw European associations move from paper to digital. John now heads an international team of techies at Shocklogic to deliver software and hardware solutions to many associations.

Follow him on Twitter @JohnShocklogic
Ksenija Polla
Director Association Relations
ICCA (International Congress and Convention Association)
Ksenija Polla is Director of Association Relations at ICCA, the International Congress and Convention Association. She has been working in the field of international association meetings for over 20 years and is the Chair of the International Section Council of ASAE – The Center for Association Leadership. For more information please take a look at her LinkedIn profile: 

You can also connect with her on Twitter @KsenijaPolla